Have you been hearing about TikTok for a while but still don’t know whether to use it in your business? This new app appeared in 2018, but today it has become a fashionable social network. Do you want to know why?
At first glance, when you enter it, you can find animated and fun videos in a loop. There are recreated in a musical environment and with filters that users can create. But is it just a social entertainment network that makes you laugh? Or does it have the potential for much more? That is what we will see in this post!
What is TikTok: Get to know the fashionable social network
TikTok is a social network that is used to record, edit and share short videos, between 15 and 60 seconds. It is characterized by having musical backgrounds, varied sound, and visual effects. That makes it an attractive app, especially for a young audience (the so-called Generation Z).
It all started when the company ByteDance bought the Musical.ly app. And, in 2018, they merged it with its new app, TikTok.
Some data: Such was its success in 2019, with more than 500 million users and becoming one of the most downloaded apps of 2018 (surpassing WhatsApp and YouTube). Brands couldn’t let this powerful channel pass. To all these data, we must add that it is one of the social networks that generate the best engagement and permanence time.
Tip: If what you are looking for is to make short videos for TikTok. FlexClip could be a great option. You can create high-definition animated videos of up to 30 minutes. This tool is, without a doubt, one of our favorites, with which you can add music, voices, and sounds through a simple timeline. And best of all, you can download the video without watermarks to share it wherever you want.
How does TikTok work?
TikTok is an app based on playing short videos and finding out everything you can do with it. We’re going to explain some of its characteristics.
These are some features of TikTok:
Video selfies: Users record video selfies with background music and filters, such as the ‘distorting’ mirror or Chroma Key effects, to create unique backgrounds to later share them on this and other social networks.
Popular videos: Within the app, you will find a search engine to discover the most popular videos (like Instagram), and you will also see the chat option to talk with other users.
Fun Filters: Before posting your video, TikTok gives you the ability to edit it with a variety of fun filters, perfect for connecting with your young audience.
Music lists: You can also choose from a large music playlist, where the best current songs will appear.
Why use TikTok in your business?
After seeing how TikTok works and the good data that its growth reflects, there is no doubt that the social network is booming and will continue to grow during these years. But it is normal for you to think, “will it fit my audience?” or “is it a good idea to integrate it into my content strategy?”.
Here are some reasons why you should consider using TikTok SEO in your business:
- Part of your target audience is between 16 and 24 years old.
- Your brand is bold and modern.
- Your brand is related to lifestyle issues.
- These videos generate much more engagement with users.
- You can create advertising campaigns with TikTok influencers.
- You will make the visual promotion of your products.
How to take advantage of TikTok with your brand in 2022
With TikTok, you can now advertise, so take advantage of all the formats and techniques to show your products and services from your most transparent and human side.
You can even create a challenge for your followers to showcase your products. Interesting, right?
Get users involved. To do this, a technique that works very well for companies on TikTok is challenging. It is a game where the brand challenges TikTok users to create videos, taking inspiration from the brand’s initial video. Everyone will be able to participate through the hashtag established by the brand ( #HashtagChallenge).
You can link the ads wherever you want, to a hashtag challenge or to your website. And these types of ads can be in different formats, from a GIF, still images, or videos.
From the platform, you will be able to measure your reach with metrics; clicks, impressions, and unique reach.
You can also create native advertising within TikTok, and you will be able to measure the impact of your ads by clicks, CTR, the total number of visits, average watch duration, interaction, or impressions.
It is important that, if you decide to use TikTok, you work well with your visual content and do not copy the same ones that you use on other social networks.
Take advantage of TikTok’s features to make fun videos that generate higher engagement without forgetting to consider its advertising possibilities to reach many more people.
You have at your fingertips the perfect tool to make your videos go viral. Now you just have to question whether or not part of your target audience is on TikTok and how to excite them.
What has been your experience with TikTok? Do you think it will be a trend in the coming years?