A newsletter is the perfect way to draw in your audience in your email campaign. Click here to learn how to create a newsletter in 3 simple steps!
Every company should be creating a newsletter. It’s a great way of showcasing what your business is up to and drawing in new customers. There are numerous ways of going about this but before you can begin it is important to ask yourself a series of questions about your business.
You must also go through a proper planning process and set regular deadlines to ensure that your newsletter hits all the right spots.
Here is how to create a newsletter.
Decide What the Purpose of Your Newsletter Is
This is the most important step you need to take. You cannot send out a newsletter if it is incoherent or its purpose is unclear. Decide straight away with your team what is going to be most appealing.
Are you going to do a newsletter outlining what you have been up to and what events you are doing or will the newsletter focus on new offers and new products you have in the pipeline? Could it also include discounts for loyal customers?
Remember unless you get the purpose right you won’t end up reaching the right customers in the right way and won’t end up with any new sales.
Determine Your Audience and How Regularly It Will Go Out
Whilst it might seem obvious that your audience is your customers, you need to be more specific than this. Are you targeting all of your previous customers? Or are you going to make your newsletter more exclusive and only to those customers who have purchased a lot from your over the years?
Making it more exclusive and offering discounts to all those who are subscribed to your newsletter can lead to them considering spending more money with you because they feel part of a special club.
How regularly the newsletter will go out is another important decision because this determines how much you want to engage with your customer and how much you have to say in each edition of your newsletter.
You don’t want to bombard your customers with spam and a weekly newsletter can create a lot of work for you anyway. But equally if you only send around one newsletter a year this may not be enough and you may lose out on some great opportunities for promoting the business.
Design a Great Newsletter
But for your newsletter to make any impact it must have a great design. This is where newsletter templates come in. These can help you design a newsletter that looks professional in a short space of time.
They can also stop you from having to hire a graphic designer to put your newsletter together which can prove expensive. Templates can take the stress out of starting a newsletter.
Remember newsletters can form a big part of your branding as a business so it’s important to get the design right.
How to Create a Newsletter? Decide What You Want and Plan
When it comes to how to create a newsletter, planning is the most important aspect. If you don’t have a good idea of who your audience is or who you want to attract then chances are your newsletter won’t attract any more sales.
You also need to ensure your newsletter includes links to your social media channels.
Creating a newsletter takes time and effort in the initial stages but once you have a great design and a format you can slot content in regularly and it can become a lot easier.
If you want to read more articles about creating great content be sure to check out the rest of our site.